The Durban Thread Haul is an innovation with a fresh angle towards fashion. Its core philosophy as in any design practice is based on the element of creatively producing an art piece with beautiful and appreciably aesthetics using little resources. This is a fashion show produced not only to showcase silent talent existing within Durban but to also educate and expose the fashion scene happening in the city.
The creative soul behind the production of the event is Dooban production, a young graphics, branding and events management business with two years experience working with News cafés across KZN, hosting fashion shows that proved to be a success.
” When we proposed the fashion conceptualised events at News café, we were well received and given the opportunity to expose our clothing line through these fashion shows” Xolani Dlamini, the creative director recalls.”After a series of these events we had an understanding of how we can assist young designers with marketing, branding and increasing their clientele without them having to pay enormous amounts to branding companies.”
Dooban production approached Fashion TV lounge, positioned on one of Durban’s busiest night life scene, Florida road, with the Durban Thread Haul concept.”We had the concept drafted and finalised four months prior, we had other venues in mind before approaching Fashion TV because we had no idea when it might open, but we went to the construction site and enquired” Xolani said.
Fashion TV lounge received the proposal and were happy about the concept, what happened after was a string of brainstorming meetings, model castings, photo shoots and video production.
The fashion show features a photo shoot session after the catwalk, allowing the guest to experience the behind the scenes of producing fashion print advertisements. The pictures taken will be highlights of the young designers clothes showcased at the event and these pictures will be edited and sent to all the guests who attended the Durban Thread Haul via e-mail.
Another product extension from the Durban Thread Haul is the video diaries which will take the viewer into the studios of young fashion designers, interviews with organisations that assist the youth and other age groups in the design field, exploring and interviewing small retail outlets that exist within Durban city and stock local designer brands, the behind the scenes of the Durban thread haul production and we will be featuring some special appearances from local celebrities supporting the event.
Dooban production is also working on hosting the Durban Thread Haul POP UP SHOPS that will be mobile shops that will pop up at different locations within Durban every weekend, viewing and trading local designer clothing lines with a line up of great entertainment.”As youthful and creative as we are, we have to put aside the mentality of short cuts to riches and start focusing on building wealth on the things we are passionate about. Whatever venture you have in your head and would love to approach analyse it and work on it smartly, if its big you need to understand that it takes time to grow oak trees so you need to learn to be patient”. Xolani advices the youth.
The Durban Thread Haul is set to become an annual event, with its launch happening on the 23rd of December at Fashion TV lounge on Florida road from 8pm. Featuring the young designers labels Duke, Gravity, Tweed, DO and Dooban clothing and a screening of the video diaries trailer.
Tickets can be booked at Fashion TV lounge on Florida or SMS your name and surname to 0834764198 your ticket will be reserved for 3 days and can be collected at Fashion TV on Florida road within the 3 days period. Tickets are R100 and R150 for seats around the ramp (seats limited) which includes a VIP pass.
