Tuesday, August 31, 2010

We love Strellson



Strellson was founded in 1993 by fashion entrepreneurs Uwe and Jochen Holy. They rebranded the coat manufacturer Friedrich Straehl & Co. AG that they had acquired in 1984..Under CEO Reiner Pichler, Strellson was acclaimed by the German business press for its two-figure annual growth during the first ten years of the brand's existence.
In 2008, German member of parliament Cem Özdemir, dubbed "Germany's best-dressed politician" by Men's Health magazine, participated as a model in a Strellson advertising campaign. A hooded jacket made by Strellson caused headlines in the British press in 2008 because it included a Swiss Army-style knife attached by a chain in a pocket. As the sale of knives to minors is illegal in Britain, retailers were forced to withdraw the product.




(wikipedia)
check for Strellson in Sandton, Johannesburg.

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